Search EngineMarketing Strategy

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Search Engine Marketing(SEM) strategy primarily involves Search Engine Optimisation(SEO),Pay per Click(PPC) and Latent Semantic Indexing (LSI).Search engine use automated software some time referred as spiders, to search through thousands of website to identify the most relevant site to display for a particular search item. Through the application of the ranking algorithms the Search Engine deliver relevant results back to the browser.

Search Engine Optimization (SEO) is a primary element of Search Engine Marketing (SEM). Search engine optimisation (SEO) is one of the processes of improving the quantity and quality of traffic to your web site from search engines. It is a methodology to achieve high organic listing It is about making changes to actual website, creating content which is relevant to the search keywords which people would use relevant to your Business. A SEO considers how search algorithms work and what people search for.

The process is time consuming and it is necessary to be aware of the impact any changes may have as they can be regarded as both positive and negative by search engines.

SEO efforts involves Website Analysis, keyword Analysis , Sitemap , Google Sitemap , Yahoo Sitemap, Optimize Content changes, Title and Meta , Anchor Text, Alt Text , Optimize Robot.txt , Additional Recommendations, Optimize info.txt, Blog Submission , Forum Submission, Articles Submission, Articles Submission, Directory Submission, Themed Link Back, Social Bookmarking, W3C Validation, Google Analytics Setup, Alexa Rankings, Post Optimization Monthly Ranking Report ,Providing Periodic Reports.

5 reasons why companies should implement Search Engine Marketing Strategy

  • Increased traffic and conversion rates
  • Reduction in costs
  • Increased brand awareness
  • Increased browser and client satisfaction
  • Complements traditional marketing campaigns