Learn Search Engine Marketing

Learning Search Engine Marketing-Though my knowledge of online marketing I have tried to device modules which should be kept in mind if you are looking forward to implement SEO.

Module 1-Principles of Search engine optimization (SEO)

• optimisation vs pay-per-click
• targeting keywords / keyword research tools
• main optimisation factors on a site

Module 2-Design issues

• writing title and metatags
• structural issues to allow easy indexing (inc dynamic sites)changes to body content and other factors
• frequency of updating the site
• internal and external links

In addition to the above Modules Analysing successful sites through www.alexa.com is quite useful where you examine the various factors which helps your website achieve a ranking you desire.Things linking to different sites,the role of social networks etc