Learn Search Engine Marketing

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Learn Search Engine Marketing

Learning Search Engine Marketing-Though my knowledge of online marketing I have tried to device modules which should be kept in mind if you are looking forward to implement SEO.

Module 1-Principles of Search engine optimization (SEO)

  • optimisation vs pay-per-click
  • targeting keywords / keyword research tools
  • main optimisation factors on a site

Module 2-Design issues

  • writing title and metatags
  • structural issues to allow easy indexing (inc dynamic sites)changes to body content and other factors
  • frequency of updating the site
  • internal and external links

In addition to the above Modules Analysing successful sites through www.alexa.com is quite useful where you examine the various factors which helps your website achieve a ranking you desire.Things linking to different sites,the role of social networks etc